beyondstartup.s on Instagram: "DHL pulled off one of the smartest marketing stunts ever. They cooled down packages with a heat-activated message that disappeared when cold and reappeared as the box warmed up during delivery. Here's the twist: They had their competitors deliver these packages. And once the boxes warmed up, the bold message appeared: "DHL is faster than this." Follow @beyondstartup.s for more 🤝🏻 Via: JvMNrckar . . . . . . . . . . . . . . . . . . #entrepreneurship #business #star