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0:42
YouTube
DiscoverMyBusiness
FedEx Marketing Strategy That Changed the Game 📦⚡ | Branding That Delivered
FedEx didn’t just change how we ship. It changed how we believe in speed. In 1973, FedEx made a bold promise: Overnight delivery, guaranteed. At a time when “fast” meant 3–5 business days, FedEx made tomorrow possible. But speed alone wasn’t enough. They marketed speed like a belief system. Campaigns like “Absolutely, Positively ...
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