Social Media Marketing - Trust in recommendations from social media influencers varies widely between older and younger ...

Learn why brands are turning to email marketing for ROI, ownership, and stability as social media platforms grow increasingly ...

Artificial Intelligence - Catch up on select AI news and developments from the past week or so. Stay in the know.

Marketing Strategy - The most important areas of marketing are the three Ps: positioning, presentation and panache.

Measurement & Analytics - This infographic explores how a measurement paradox leads marketers to wrongly attribute sales and ...

Research finds that agencies are redefining success with brand investment, AI adoption, advanced measurement, multichannel orchestration, and integrated tech stacks to drive growth and efficiency.

The 12th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report highlights how B2B brands are waking up to the power of content marketing.

CEOs tend to be the oldest and longest-tenured C-level executive in large companies, while CMOs tend to be younger with half the tenure length. See the stats for other execs and by industry.

Which marketing channel would win in a head-to-head contest? This infographic compares email with SMS messaging. See which drives more engagement, and which people prefer to receive.

Discover the four essential KPIs to share with your board for effective presentations that highlight your success story.

Email Marketing - This infographic explores why email remains a highly effective and efficient way to engage audiences, despite its lack of newness and flashiness.

If you need to hire marketing writers or outsource, which do you need: a copywriter or a content writer? Here are differences and similarities, so you can hire the writers right for your project.