American Eagle CMO Craig Brommers discusses how the brand knew to stick with the controversial Sydney Sweeney brand campaign, ...

The actress talks about bringing her comic energy to a 60-second spot, “All That and More,” that plays with category clichés.

As AI is replacing some entry-level roles, nine ad industry execs discuss the new roles popping up and how to get them.

Gen Z’s so-called blank stare reflects intentional silence—and brands need to respond with authentic and consistent actions ...

As AI is replacing some entry-level roles, nine ad industry execs discuss the new roles popping up and how to get them.

Direct engagement, editorial identity and audience loyalty are essential for publishers to counter AI-powered search ...

David Dobkin directs a series of ads through agency Preacher promoting Xfinity’s WiFi and entertainment experience.

Goodby Silverstein’s “Real, for Real” campaign plays off the steady creep of synthetic content filling digital feeds.

Brands such as Airbnb, Catalyst and Solo Brands have recently hired consulting chief marketing officers before making the ...

By 2030, CMOs will need internal or external partners who connect business priorities, teams and opportunities to drive real ...

A federal judge's ruling allows Google to avoid one of the most severe remedy requests from the U.S. government.

Manscaped Chief Marketing Officer Marcelo Kertesz joins the Marketer's Brief podcast to talk about lessons from the brand's ...