Although Gen Z-ers and millennials both stream large quantities of video, how Gen Z discovers content is radically different from how their predecessors do so, putting an even greater importance on ...

Why it matters: Gen Z's digital world became a powerful political incubator for the Republican Party in 2024 — a force for persuasion and community-building that reshaped the youth vote in ...

Getting into Gen Z's feed requires brands to master the algorithms, and staying relevant requires brands to stay relevant.