Now “Stranger Things” fans can travel back to the ’80s and explore the neon-gilded Starcourt Mall in an exclusive virtual experience on Roblox. Roblox on Tuesday announced the launch of the ...

Roblox brings the mall to the metaverse, and vice versa Fenty Beauty, The Weeknd and Paramount are among the marketers testing new ways to merge virtual and physical shopping experiences and sales.

MAF’s Mall of the Emirates and City Centres announced last week that they would unveil two games on the Roblox platform, each a digital replica of certain in-mall attractions and areas.

Retailers are continuing to build out virtual offerings as interest in the metaverse and adjacent technologies grows. PacSun has introduced PACWORLD, an interactive mall inside the Roblox video game, ...

Roblox is diversifying its revenue streams into areas like real-world commerce and ads as it aims to capture 10% of the $180 billion gaming market.

A Roblox player shares the game they have been working on with the building community set around a 90s shopping mall, and it’s near launch.

Now “Stranger Things” fans can travel back to the ’80s and explore the neon-gilded Starcourt Mall in an exclusive virtual experience on Roblox. Roblox on Tuesday announced the launch of the ...

Roblox is further blurring the line between digital and physical worlds with new retail capabilities that will enable creators to sell physical items through the gaming platform and for items ...

Fans of Netflix's "Stranger Things" can explore the Starcourt Mall on Roblox, featuring four minigames tied to the hit show.

Now “Stranger Things” fans can travel back to the ’80s and explore the neon-gilded Starcourt Mall in an exclusive virtual experience on Roblox. Roblox on Tuesday announced the launch of the “Stranger ...