Support for JSON data types and JSONPath query will allow the Aerospike database to function more like the document stores that Web and mobile developers are selecting for new systems of engagement, ...

Dino Esposito explains JSON-to-rowset native support in SQL Server 2016 and provides a realistic perspective of data query when you have JSON data stored in the database.

Although all of these types of structured data are acceptable to use, Mueller has gone on record saying Google prefers the use of JSON-LD.

Here's a trick to have Marten automatically deserialize JSON data only when you want it to.