Website indexing is one of the first steps (after crawling) in a process of how web pages are ranked and served as search engine results.

What is a crawler? A crawler (also called a spider or bot) fetches HTML on the Internet for indexing. To better visualize, think large stores of computers sending a program to download content.

Now suppose that content remained unseen and unheard of, never once appearing in search results. While that may seem unconscionable, it’s exactly why you cannot overlook website indexing.

Meta has massive plans on its AI chatbot, with the company already starting work on this new search engine.