This former Google quality analyst explains the difference between Google's algorithms, manual actions, quality and penalties.

In 1914, IBM introduced a simple one-word slogan for its company: THINK. Then in 1997, Apple offered a refined version of the same motto that challenged norms and revitalized a moribund company: Think ...

Political leanings don’t factor into Google’s search algorithm. But the authoritativeness of page links that the algorithm spits out and the perception of thousands of human raters do. In a tweet ...

Expanding the search algorithm beyond absolute areas like store hours, locations, and historical facts shifted a system designed to create order into chaos.

Gary Illyes of Google tells us Google may use machine learning to aggregate signals together for better search quality, and with RankBrain. One of the biggest buzzwords around Google and the overall ...

This week, that "code," or more specifically the secrets behind Google's search engine algorithm, have leaked.

Google announced a remarkable ranking framework called Term Weighting BERT (TW-BERT) that improves search results and is easy to deploy in existing ranking systems.

If your online content needs tweaking to appeal to Google's search engine using traditional SEO, newly available information from a massive security breach may be a treasure trove.

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Like most digital marketers, I stay current with all Google’s major algorithm changes. I ...

Google says that it has been rolling the algorithm change out for the past couple of days and that, again, it should affect about 10 percent of search queries made in English in the US.