An example of a behavior change theory that could work in pharmaceutical sales is the Transtheoretical Model also known as the “Stage of Change” model (Prochaska & DiClemente, 1983). The Stage of ...

Future Thinking launches behaviour change model UK — Future Thinking has launched a new approach to quantifying, predicting and explaining a person’s likelihood to change behaviour. The agency’s ...

The Fog behaviour model, 1 popularised by Nir Eyal in his book "Hooked", is probably the easiest way to explain how a behaviour change can be achieved in digital products: ...

Healthcare brands are competing on the margins for success so for marketing professionals, campaigns and interventions need to be targeted to create behaviour.

Health Education & Behavior, Vol. 36, No. 5 (October 2009), pp. 829-845 (17 pages) This review critically examines Transtheoretical Model (TTM)-based interventions for physical activity (PA) behavior ...

Theory-based intervention programmes to support health-related behaviour change aim to increase health impact and improve understanding of mechanisms of behaviour change. However, the science of ...

BBC Tiny Happy People is a website for parents of children aged 0-4, which aims to help the millions of children across the UK that are starting school behind with their language skills. We do this by ...