Amazon is rolling out its own take on the concept and calling them “SmileCodes.” If you’ve scanned a QR code before, the idea will seem similar: see a code in, say, a magazine, open a ...

The retailer has created branded versions of QR codes that take shoppers to product information and value-added content, just as redemption is on the rise.

Amazon will start rolling out its own version of QR codes, TechCrunch reports. Called SmileCodes, they function just like a typical QR code -- scan it with your phone and see where it leads -- but ...

The codes are essentially like the QR barcode squares you sometimes see on advertisements and magazines, but these also feature Amazon’s smile logo in the center.

Amazon has quietly launched a new augmented reality application that works with QR codes on the company’s shipping boxes to create “interactive, shareable” AR experiences.

Amazon will start rolling out its own version of QR codes, TechCrunch reports. Called SmileCodes, they function just like a typical QR code -- scan it with your phone and see where it leads -- but ...