A business vision requires you get real about your personal and business ambitions. How do you define success? What will it take to get there, and how will you know when you do?

I want to empower leaders at any company — from a startup to a department within a large business — to establish corporate values, create mission and vision statements and then implement them ...

First off, exactly what is a vision statement? Well, simply put it’s the vision you have for your business… ...

Customers may resonate with the vision statement and choose to support the business to achieve that aspirational goal. Without a vision statement, the company lacks direction.

Over the years, I’ve observed how much confusion there is over two of the fundamental features of a company’s culture: its vision statement versus its mission statement.

Integrating Communication The mission, vision, statement of values and organization design all work together to form an impression of your company in the eyes of its employees and customers.

When used properly, mission and vision statements can be very powerful tools, especially for new and small firms.

Robert Rosenberg on how to begin with a vision and drill down into objectives, strategies, and tactics that help your business become what you dream of.

Why does it matter if there is confusion about Vision and Mission statements, or if they are written in a certain way?

The creator of the Best Planner Ever says crafting and refining a vision statement is essential to keeping your business aligned to your goals.