Car companies love a mission statement. With the arrival of the Concept C, Audi’s new one is crystal clear: “radical simplicity.” An all-electric two-seater with a retractable folding hard top, the Concept C is a “progressive interpretation” of the company’s legacy, says Audi—and it's not hard to see that the TT has factored pretty heavily in that.

After a period of quiet evolution, Audi is revitalizing its brand with a groundbreaking new design philosophy, signaled by the reveal of the all-electric Audi Concept C sports car. Unveiled in Milan and slated for a public appearance at the IAA in Munich,

Audi unveiled its Concept C electric sports car Tuesday night in Milan, introducing a minimalist design and signaling a major brand shift.