Profitability is determined by pricing and cost. Cost efficiency allows you to squeeze more profit while remaining competitive.

Discover how value-based pricing sets optimal prices based on consumer perception, boosting brand loyalty and potentially ...

In today’s world of usage-based pricing, AI-native tools, and real-time infrastructure, pricing has moved front and center.

No single discount pricing strategy works best in every situation. The strategy you employ rises from the particular product – especially its relevance to the market and its sales history.

Discover how your small businesses can navigate the challenging terrain of pricing strategy in a post-inflation economy ...

Pricing is a major element of a company's marketing strategy. The prices you establish for goods and services impact your marketing goals and strategies, profitability and value proposition ...

Basing pricing strategy on instinct and intuition is a long shot; analysis of big data predicts future outcomes far more accurately. Moreover, the influx of data available at our fingertips means it’s ...

For some imported goods, tariff rates are significantly higher today than they were at this time last quarter, according to ...

A bad pricing model will impede growth and can even doom an otherwise promising startup, whereas a good model will capture some of the value that a product creates as revenue.

Not only is it important to understand your target market when considering your pricing strategy, one must consider their brand’s positioning and the image people associate with it.