What is the definition of marketing strategy? is a common question in marketing and business. Here are some basic ideas that separate marketing strategy from other aspects of marketing.

My definition of marketing strategy answers their first two questions, namely in which markets to enter and how can we be effective.

A digital marketing strategy is part of a larger business plan that outlines how to reach its overarching business goals using digital channels.

Bottom-Up Marketing Strategy. Bottom-up marketing is a concept with no single definition, but a few distinct components that set it apart from traditional top-down marketing strategies. Unlike ...

Though not a checklist per se, the 4Ps that provided many of us our first framework of marketing can also serve as simple but meaningful checkpoints for assessing and, if needed, adjusting marketing ...

Marketers need to expand their role to include internal marketing as a key part of the marketing strategy.

Business owners and marketing executives often focus too much on tactics, and not enough on strategy.