Car companies love a mission statement. With the arrival of the Concept C, Audi’s new one is crystal clear: “radical simplicity.” An all-electric two-seater with a retractable folding hard top, the Concept C is a “progressive interpretation” of the company’s legacy, says Audi—and it's not hard to see that the TT has factored pretty heavily in that.

After a period of quiet evolution, Audi is revitalizing its brand with a groundbreaking new design philosophy, signaled by the reveal of the all-electric Audi Concept C sports car. Unveiled in Milan and slated for a public appearance at the IAA in Munich,

Audi is reinventing itself for the next phase of its journey as a car brand, and it's giving us a glimpse into what its future looks like with the Concept C. This is essentially foreshadowing the next incarnation of the beloved TT sports coupe that stopped sales in 2023,