What is Business Analytics? Business analytics is the practice of using data, statistics and technology to analyze business performance, uncover trends and make informed decisions.

Here's everything you need to know about Google Analytics -- from bounce rate to tracking code.

How do you get to know them? Google Analytics is one powerful — and free — website analysis tool that can help you better understand your current and potential customers.

For small business owners, venturing into the marketing and data analysis parts of e-commerce can be incredibly intimidating. Maybe you signed up for Google Analytics, took a look around, and left ...

Text Analytics Knowledge: Key to Unlocking Business Value The steps described above will work for a wide range of text data that is comes into your business, and that your business generates.

Proper usage of Instagram analytics is essential to the success of any business that uses Instagram for marketing. Indeed,… ...