Examples of Brand-Positioning Strategy. Your company brand is the lifeblood of the business: It is a statement of your company's personality and a declaration of company values.

Discover the types of branding strategies, best practices, and examples to enhance brand recognition, loyalty, and long-term business success.

A master brand strategy can help companies reduce advertising costs, enjoy increased brand awareness for sub-brands, and transfer brand equity to sub-brands.

Discover what brand awareness is, why it matters, and how to effectively build it using proven strategies to ensure your ...

A push marketing strategy combines the resources of retailers, wholesalers and manufacturers to create consumer demand for a brand or product line. In a push strategy, each step of the supply ...

Having a clearly defined strategic roadmap is the foundation to brand management success.

Brands need the right insights to devise a winning strategy that attracts and retains more customers - driving volume sales, premiumisation or both.

Is having a flexible brand strategy possible? I’ve always known it to be, and experts often agree. However, I’ve wondered: what does it really mean to have a flexible brand strategy, and what ...

What exactly is influencer marketing? And why should I care? Read our detailed explanation about influencer marketing below.