A systematic approach to measuring brand health transforms subjective perceptions into actionable intelligence.

Discover how KMD Brands plans to cut $25 million in costs while enhancing its market presence through new e-commerce and ...

Discover what brand awareness is, why it matters, and how to effectively build it using proven strategies to ensure your ...

Q2 2025 Management View Interim CEO Michael J. Bender opened by highlighting that Kohl's delivered comparable sales of down ...

Alexandra Aviv of agency Mas has identified a paradox at the heart of brand strategy: keen to be authentic, brands turn agile and follow the market wherever it leads – and risk their true ...

Restaurants must engage core and growth audiences to understand what they value and which brand equities to protect, evolve ...

Your company brand is the lifeblood of the business: It is a statement of your company's personality and a declaration of company values. With the right positioning strategy, branding creates an ...

Product & Brand Strategy. Your company's brand includes your name, logo and slogan, but a brand is so much more that these simple creative elements. A brand represents your company's daily ...

Brands need the right insights to devise a winning strategy that attracts and retains more customers - driving volume sales, premiumisation or both.

The ground rules for branding are rapidly evolving. Social media, content marketing, the younger generation, second screening, thought-leadership and the demographic shift are just some of the ...