Data analytics is the science of analyzing raw data to make conclusions about that information. It helps businesses perform ...

Basic Analytics TutorialsBasic Analytics Michael Brydon, BEng, MEng, PhD Beedie School of Business Simon Fraser University The following is a consolidated list of multimedia tutorials used to support ...

Business data analysts find, identify, and organize the puzzle pieces that make up a business. Leading with an inquisitive and investigative approach to problem-solving, students in the business ...

Artificial intelligence can play a pivotal role in improving the basics of good business.

AI is a big deal, including in marketing. But will it revolutionize marketing, especially in the analytics and insights world? In this post Professor Andrew Stephen, from Oxford University's Saïd ...

Titled“what is data analytics? a beginners guide to the basics”, the new article shares insider insights on the key aspects of data analytics for the beginners. Per the statements of the LDA ...

Final Thoughts on Customer Journey Analytics Basics Analyzing customer journeys is essential to uncover ways to drive better satisfaction, improve path to purchase and drive revenues and profits.